All photos: Jim Merithew/Cult of Mac. Additional reporting by Nicole Martinelli.
Jim Merithew is director of content at Cult of Mac and Cult of Android. He is the former photo director of Wired and editor at large of Raw File, Wired’s photography blog. In more than 25 years as a journalist, including eight years at the San Francisco Chronicle, Jim has led award-winning teams and relentlessly spread the gospel of the bicycle. He also plays guitar in Pickle Horse. Follow him on Instagram (@tinyblackbox) and Twitter (@tinyblackbox).
11 responses to “Here’s the mystery building Apple is crafting for its big reveal”
My God…..they’ve reanimated Steve Jobs!
That should be painful to work in there
A local guy who lives near there is saying there’s a stage with Hollywood quality sound system inside the ‘building’. So, during the night before the event the contractors come in and remove the ‘buiding’ and voila, popup concert!
It’s Apple’s land-based response to the Google barge!
We need jokes about generic brand white things like in Repo Man. Somebody photoshop something over it and brand it! :-)
I assume they’ve been building this for a few weeks now. And no one noticed.
I guess Apple can still keep some secrets.
Send in the drones
News just in, Samsung have announced they’ll be opening a white box building too, but say it isn’t a copy of Apples white box building.
You forgot the DEC PDP-8. It preceded and set the tone for what followed.
So big is good?
I think Apple will release a portable wifi dildo! The white buildings
symbolize testicles!!!